| Type | Subsidiary |
|---|---|
| Genre | Fitness |
| Headquarters | New York, USA |
| Services | Health Club |
| Employees | 18,000 (2009)[1] |
| Parent | The Related Companies |
| Website | www.equinoxfitness.com |
Equinox Fitness is a luxury fitness company with its national headquarters in New York. Equinox operates three separate fitness brands: Equinox Fitness, PURE Yoga and Blink Fitness. Equinox is a subsidiary of The Related Companies, one of the largest real estate development and property management companies in the United States. The Related Companies is most known for its development of the Time Warner Center in New York City. .[2]
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Equinox opened its first location at 76th and Amsterdam Avenue on September 23, 1991. Since then the company has continued to open several new locations each year. In 2006, The Related Group purchased the company from North Castle Partners And JW Childs Associates, who purchased it from its original owner, The Erricos. In 2008, Equinox brought PURE Yoga to The United States from Asia, in cooperation with PURE International.
Equinox Fitness is the luxury fitness brand of the company. It aims at delivering a high-end experience to health and fitness. Most clubs are centered around affluent cities and neighborhoods. The Brand works to distinguish itself from a "gym" by offering its members several amenities. The fitness clubs include full service spas, Private Pilates Studios, Boxing Studios, Pools, Daycare, Personal Training, Concierge Service.
PURE Yoga is the yoga division of the company. The studios in the U.S. are currently only in New York, with plans for national expansion. PURE was brought over from Asia, where it thrives in most major cities. Its Asian operations are overseen by PURE International which operates three of its own brands: PURE Fitness, PURE Yoga & PURE Dining.
Blink Fitness is the company's solution to the working class individual. Blink offers a compact, "lite" version of its full scale health club. This is also the first time that the luxury focused company is offering a moderately priced product.
In January 2008 the "What's Your After?" advertising campaign, shot by fashion photographer Ellen von Unwerth, was launched appearing in Vanity Fair, US Weekly, the New York Post, and LA Times.
http://nymag.com/daily/intel/2009/08/sotomayor_v_equinox_fitness_th.html
http://www.pure-international.com/en/hongkong
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